Brand Guidelines & Assets
The official visual identity of Cross Country Manufacturing — engineered for clarity, consistency, and North American recognition.
Visual Identity System
Built for Strength, Precision, and Longevity
Cross Country Manufacturing has engineered heavy-duty commercial trailers in Morden, Manitoba since 2006. Our visual identity reflects the same principles as our manufacturing: premium high-tensile steels, precision CNC fabrication, and clean, functional industrial design.
“Engineered for today. Built for a lifetime.”
Formal slogan reserved for formal publications, anniversary materials, corporate signatures, and dealer awards.
Color Architecture
Official Color System
Always reproduce colors using the specified values. Never tint, desaturate, or substitute shades.
CC Red
Primary brand accent, CTAs, highlight badges, and vehicle branding accents.
CC Black
Core brand neutral, primary text color, high-contrast dark surfaces.
CC Dark Grey
Secondary dark surface, header topbars, footers, and technical card backgrounds.
CC White
Page canvas, card backgrounds, and light UI surfaces.
Logotypes & Marks
Vector Logo Suite
Direct vector SVG downloads for digital and print reproduction. Always maintain clear space around the emblem.
Typographic Hierarchy
Primary & Secondary Typefaces
A balance of authoritative industrial strength and clean technical legibility.
Humanist 521 BT — Bold
The typeface used in the logotype. Use it for headlines, section titles, banners, and signage. Set in uppercase with slightly open letter-spacing (+0.04em to +0.08em).
CUSTOM TRAILERS
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Myriad Pro — Regular & Semibold
The pairing font for everyday text, long-form copy, technical specification tables, and documentation. Regular for paragraphs, Semibold for subheads and emphasis.
Cross Country Manufacturing builds durable semi-trailers in Morden, Manitoba.
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Integrity & Standards
Usage Rules & Integrity
Protecting the Cross Country Manufacturing brand across all dealer and partner communications.
✓ Mandatory Best Practices
- Clear Space: Maintain clear breathing room around the logo equal to the width of the letter “C”.
- Contrast: Always ensure the logo contrasts sharply against the background (white logo on dark, color on light).
- Vector Reproduction: Use official SVG or vector PDF source files for large-format signage and vinyl cutouts.
- Authorized Slogan: Only pair the logo with the official approved slogan: “Engineered for today. Built for a lifetime.”
✕ Prohibited Treatments
- Do not recolor: Never use colors outside of approved CC Black, CC Red, and CC White.
- Do not distort: Never stretch, compress, shear, or rotate the logo out of horizontal alignment.
- Do not remove circle: The circular outline around the CS icon is required on all external-facing materials.
- Do not add effects: Do not apply bevels, glows, unauthorized gradients, or harsh drop shadows.
- Do not use as a mask: Do not fill the logo letterforms with textures, flags, or photos.
Questions Regarding Brand Applications?
Contact our brand and dealer relations team for vector files, review of dealership co-branded signage, or custom marketing material requests.
Find a Dealer
Use your address or search by province/state to find an authorized Cross Country Manufacturing dealership near you
Learn More →Download Brochures
Get the most up-to-date info on our trailers by downloading model-specific brochures.
Learn More →Request a Quote:
Contact Cross Country Manufacturing's Sales Team today to discuss your needs and connect with local dealers to get your order on the books
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